I develop every project like a tailor-made suit; creating something unique and original which is skilfully designed to enhance the form and character of your products.

A stylish garment which is bound to attract onlookers and to retain their attention.

My services provide a global, well-coordinated programme to study the identity of your brand, your product and your company; concentrating on the specific nature of every client and enhancing these special characteristics.

I will guide you through the various sections. We will explore the process of restyling historic brands, and the creation of new packaging and projects, closely linked to corporate identity and coordinated with a particular study of the brand. Finally, we will look at the creation of graphic content for web-based systems. What is not obvious on the site, but what guides every project, is the meticulous work of analysis and strategy that underpins the creative phase.

Strategic Graphic Design

My aim is to interpret, in a tactical way, the spirit and character of every project; enabling the client to confirm his identity in an increasingly combative market.

This is what I offer, having developed my skills while working with Italian and international design agencies. I use the services of a huge network of professionals, and our contribution helps small and medium-sized enterprises to make a difference by achieving and maintaining a secure position on the market.

“Adapt the technique to the idea, not the idea to the technique", said Bill Bernbach, the great American publicist. This is the “good creative sense” which has led me to avoid easy solutions, based on passing fashions, technical whims, or soulless manipulation. My working method is to use both old and new techniques to exploit the power and attraction of visual expression, and so to involve the consumer while also focusing on the market objectives. Indeed, I believe it is a sound philosophy to combine technique and marketing with a healthy dose of artistic flair, to produce solutions which can communicate the values of the individual brand in an intriguing way.

Interested?

Would you like a consultation to discuss corporate identity, brand image and packaging design? Do you need an integrated publicity project, coordinated with an online presence?

Do not hesitate to contact me. I will know how to find the right solution, and it will be both beautiful and useful.

piazza Libertà 3
I - 24040 Canonica d'Adda
info@tonitraglia.com
tel: +39 340 30 75 068

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What you will find on my blog.

A section designed to give you instant updates on my latest projects. You can explore my most recent worksheets, with many images and detailed descriptions of my design aims.

Toni Traglia

Independent designer since 1997, he successfully follows communication projects, giving his best in corporate, brand and packaging design. Influenced by many masters of "marketing oriented" design, it adopts an analytical and strategic creativity aimed at differentiating each project with graphic solutions that are distinguished by originality, charm, functionality and relevance and that enhance the seductive potential of graphic-illustrative language.
His corporate brand and packaging design projects have been awarded 15 awards at Mediastars in Milan: 2 First Category Awards, 6 Special Stars and 7 Nominations in short list. His graphic design works have been published in several books and magazines.
Attentive to the influences acting in the design industry, he believes in the web since 1997. Since then he creates, creates and manages online sites, blogs, animations, banners. Consider new media as an integral part of a communication project. Aware of the technological limits of the web, it integrates in a coherent way the traditional communication to that in net.

Always passionate about drawing and painting he continues to cultivate his skills by making illustrations for communication. Having understood the importance of digital since his debut, he has been working with the Mac since 1988 and thus combines the traditional drawing with that made with Illustrator and Photoshop.

It defines a hybrid between tradition and innovation.
He uses digital photography by bending technology in favor of art, where the artist dominates the medium and not the other way around. He has a strong passion for water and just can try to dive into rivers, lakes, seas. He won a First Prize at the "Fotografare l'Adda" Competition in 2009 and has been researching the reflections of the Adda ever since. He interprets the comparison between light and the river with photographic works that express themselves more as paintings than as photographs. He has participated in several photographic and pictorial exhibitions.

Although born and raised in Switzerland, he has always appreciated Italian culture and, of the latter, especially the cuisine. He enjoys cooking, well aware that this is the last part of a story that is lost in Italian times. His favorite dish is lasagna, no béchamel sauce though.